Pley Analytics
This article is an overview of Analytics on Pley.
Analytics on Pley | Read More
Total list of Playable Analytics API
Pley aims to provide all sorts of analytics for you to be able to run your game. Data is a requirement to run UA, improve your game, and gauge the overall performance. Events are created in multiple places and end up in two destinations to be utilized: Game Manager and Data Layer (which exports to any analytics service you prefer).
Data can be accessed in:
- Game Manager Analytics (High level, instantly accessible on manage.pley.com)
- The analytics service of your choice (Amplitude and Appsflyer being two examples, comprehensive but require minor implementation).
Events are also generated from multiple places:
- Automatically through the Playable API (Purchases, Crashes, Game Loading, Performance Data, and more).
- Gameplay Analytics (Implemented in the game code through Pley SDK methods)
- Game Site (Page views, UTM data. Depends on the analytics service you work with.)
Game Manager Analytics
Within the Game Manager, you get access to a snapshot overview of your game. It is not meant to be an in-depth dashboard to run UA campaigns through, but as a pulse-check for how your game is doing.
You can find this information in the Game Manager, under Project > Analytics.
(For more advanced dashboard, we recommend integrating with the analytics service of your choice, such as Amplitude. Read more about implementing that here)
Game Manager Analytics Explanation
New Users: How many users have started the game who hasn't played the game before.
Active Users: How many unique users have started the game.
Connected Users: How many users have expanded to cross-platform through Pley Connect by linking their Pley Account with their mobile progress.
Sessions Per User: How many sessions (on average) does each unique user have for each time interval.
Playtime: The average length of each session.
Revenue: Gross revenue from in-game purchases during each time interval.
ARPU: Average revenue per user.
ARPPU: Average revenue per paying user.
Startup Funnel: Conversion rate from pressing "start" to playing the game.
Average Playtime Until Crash: For players who experience crashes, how long they play before the crash occurs.
% of Sessions with Crash: What percentage of sessions experience crashes?
FPS Average: The average FPS (per session) for the average user.
Average Frametime Delta: How much the frame time (ms) deviates on average. Lower means smoother gameplay, higher indicates stutters.
Web Browers: Breakdown of which are the most common web browsers.
Device OS: Breakdown of which device OSes are most common.
Updated about 1 month ago