Launching Custom Website

📘

Two ways to own your web presence

• For 90% of games, use a Pley Gamesite. They come feature-complete and optimized out-of-the-box for all Pley games. Continue building great games full-time, and let Pley handle your web presence. (Read more here)
• For the 10% of game studios who will have a dedicated web team, building your own custom web destination is fully supported. Build your own login/account system, run multiple games on the web, develop custom functionality, and integrate Pley's Web Playable.

What does it mean to build a custom web destination?

Build your web destination from scratch, with your own development team and design. Pley's Web Playable can run on it, integrating with your custom login and account system.

Pley's Web Playable still provides you:

• The game at high performance
• Payments and ads
• Analytics
• Easy integration with your login system

Complete flexibility but requires:

• Design & Player experience – Put in the work and get the tailored user experience you want.
• User Authentication – Build your own login system with Pley Playable authentication.
• Account Linking – Implement connections for mobile players and third-party platforms (e.g., Discord) to continue with their game progress across platforms.
• Performance Optimization – Ensure high Lighthouse scores, SEO, and fast-loading conversions (especially for UA).
• Dedicated web development team – Building and operating a web destination successfully takes effort and resources. Having a full-time web team will be needed to maintain and improve your destination.

Have

Why Choose a Custom Gamesite?

For 90% of game studios, a Pley Gamesite combined with multiple third-party distribution platforms (e.g. Crazygames, Discord, etc) is the best way to go live on web. However, a custom website could be viable if a game studio needs:

• Their own website-level login and user system.
• Fully custom design & layout.
• Ownership of web infrastructure.
• Ongoing improvements and quick iterations on the website.
• Custom features & functionality beyond Pley’s built-in options.